Celine: 'Hiver' 2026 Ad Campaign

Sep 2026

The Celine 'Hiver' 2026 campaign, designed by Michael Rider, presents a polished collection of imagery that balances architectural rigor with tactile intimacy. Creative directors Charles Levai and Kevin Tekinel guide the visuals through a narrative of Parisian elegance, alternating between classic Haussmann-style interiors and the weathered stone facades of the city. The campaign leans into a monochromatic and earth-toned palette, punctuated by deliberate flashes of vibrant red, which draws focus to the structural integrity of the season’s leather goods and tailored silhouettes. Executed through a mix of commercial and editorial portraiture, the campaign utilises natural daylight and distinct analogue film grain to ground the high-fashion styling. Models, including Alaina Rae and Frej Larsen, inhabit both quiet salon settings and bustling urban streets, with styling by Brian Molloy that emphasizes oversized outerwear, kitten-heel boots, and statement jewellery. The visual language is refined and rhythmic, anchored by the consistent application of the brand's graphic typography.

Vertical, Commercial

Luxury Fashion Houses

Advertising Campaign