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DoorDash: Dash of a Lifetime

Date

Oct 2026

Description

The Dash of a Lifetime campaign for DoorDash is a commercial film that follows a young man as he wakes up in his Los Angeles apartment. Directed by Nate Edwards, the piece uses live-action footage to establish a domestic, early-morning atmosphere. The project leans into natural light and warm tones to build its visual tone. With cinematography by Andy Hoffman and post-production by Session City, the film focuses on capturing an intimate, realistic sense of morning time in a residential setting. This project was developed with creative input from head of creative Jennifer Richardi and the team at HARTBEAT.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Fast Food

Color
Pure White
Jet Black
Gold
Background

Bedroom

Context

TVC / TV Commercial

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