Cupra
Formentor
Brand
ProjectFormentor
Date
Feb 2026
Description
Cupra highlights the Formentor SUV through a series of atmospheric visuals set within industrial architectural environments. The campaign, produced by GREATERGOOD, focuses on the vehicle's angular design and illuminated LED features using a low-key chiaroscuro lighting technique. Shot across live-action video and commercial photography, the visuals pair the crossover with professional sports imagery, drawing a parallel between automotive precision and performance. The production employs moody, clean compositions that contrast cool blue tones with the deep shadows of the chosen industrial settings.
Style
Horizontal, Moody, Clean
Techniques
Low-key / chiaroscuro
Industries
Luxury Automotive
Color
Sky Blue
Context
Advertising Campaign
Associated creatives
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