Cupra
Formentor
Brand
ProjectFormentor
Date
Feb 2026
Description
Cupra showcases the Formentor crossover SUV in a series of promotional assets that lean into a moody, industrial aesthetic. The project centers on the vehicle's angular design, utilizing low-key chiaroscuro lighting to contrast modern LED illumination against dark, atmospheric architectural backgrounds. Produced by GREATERGOOD, the visuals integrate live-action techniques to bridge automotive engineering with sports-inspired lifestyle elements. The campaign captures the SUV within vaulted tunnel and garage settings, emphasising clean, symmetrical compositions that define the brand's contemporary visual language.
Style
Horizontal, Moody, Clean
Techniques
Low-key / chiaroscuro
Industries
Luxury Automotive
Color
Sky Blue
Context
Advertising Campaign
Associated creatives
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