Cupra: Formentor
Brand
Date
Feb 2026
Description
Cupra's campaign for the Formentor crossover SUV channels a high-contrast, moody aesthetic within industrial environments. The production, managed by GREATERGOOD, positions the vehicle against vaulted architectural backdrops and dark brick tunnels to emphasize its angular design. Utilizing cinematic, low-key lighting, the work alternates between sharp exterior details and interior technology. The imagery incorporates dynamic live-action sequences and symmetrical compositions to highlight the automotive model's modern form.
Style
Horizontal, Moody, Clean
Techniques
Low-key / chiaroscuro
Industries
Color
Sky Blue
Context
Advertising Campaign
Associated creatives
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