Crocs: Doodles

Brand

Date

Jan 2024

Description

This documentary-style project captures the collaborative activation between Crocs and Doodles for ComplexCon. The creative process focuses on the development of a custom van art installation, tracing the journey from initial wireframe blueprints and concept sketches through to intricate physical sculpting and hand-painted fabrication. The final activation features a detailed, branded vehicle equipped with animated character displays, complemented by large-scale elements like an exterior inflatable installation. The video documentation emphasises the technical craftsmanship required to translate 2D designs into a physical, interactive environment on the convention floor.

Style

Documentary, Horizontal, Clean, Polished

Techniques

Motion Graphics

Context

Brand Film / Corporate Video

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Crocs: Doodles

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