Crocs: Crocs Desert Bloom Edit
Brand
Date
Jun 2026
Description
Crocs showcases its latest collection with the Desert Bloom Edit, a campaign that bridges high street fashion aesthetics with surrealist imagery. The production moves between neon-drenched interior spaces and expansive, otherworldly desert landscapes featuring oversized flora. Utilizing live-action technique alongside intricate VFX, the project centers on the brand's signature clogs and customizable Jibbitz accessories. The visual identity leans into a vibrant, digital-first aesthetic, incorporating interactive chat overlays that anchor the footwear in a contemporary, tech-influenced context.
Style
Horizontal, Commercial, Action, Neon
Techniques
VFX / visual effects
Industries
High Street Fashion
Color
Blush
Crimson
Pure White
Background
Set-dressed, Desert
Context
Advertising Campaign
Associated creatives
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