Crocs Doodles 2024

About

This behind-the-scenes video documents the multi-step creation process for a custom van art installation created by Doodles in collaboration with Crocs for ComplexCon. The sequence opens with wireframe blueprints, 2D concept sketches, and dimensional planning drawings before transitioning to physical sculpting and fabrication. Raw white foam builds and hand-painted panels evolve into a finished, detailed vehicle featuring animated character displays in the windshield and colourful branded graphics. Later segments capture the finished booth installation on the convention floor, large crowds, a giant yellow inflatable spider on the convention center exterior, and interactive displays. The video highlights the extensive preparation, craftsmanship, and brand collaboration behind the activation.