CR Fashion Book

Oct 2025

The Loro Piana Special for CR Fashion Book presents a series of outdoor fashion editorials defined by a pastoral, high-altitude aesthetic. Captured against the backdrop of alpine streams, rugged mountains, and expansive meadows, the campaign leans into a neutral color palette that emphasizes tactile fabric textures and tailored silhouettes. The imagery frequently utilizes natural light to highlight the intricate details of wool knitwear, structured outerwear, and draped accessories. Fashion editor Samia Giobellina leads the styling, balancing soft knits with sharp, formal tailoring. The production employs an earthy, documentary-style approach across both color and monochrome compositions, using analogue film techniques to ground the luxury garments within rustic environments. Contributing to the visual direction are hair stylist Erisson Musella and makeup artist Serena Congiu, while models including Arek John, Abbey Fouts, and Nour Boudaakat feature throughout the editorial.