CR Fashion Book

Apr 2025

CR Fashion Book explores the intersection of high-glam domesticity and technical beauty in its 'Extreme Glow-Up with Tom Ford Beauty' editorial project. Under the creative direction of Carine Roitfeld, the series leans into an editorial aesthetic that alternates between polished, high-contrast chiaroscuro portraits and satirical, character-driven beauty tropes. Photographer Aytekin Yalçın utilizes macro framing and clean, directional lighting to focus on precise makeup artistry and complex hair design. The visuals incorporate elements of surrealism and theatrical styling, balancing soft-focus elegance with sharper, textured imagery that emphasizes skin gloss and meticulous cosmetic detail.

Editorial, Vertical, Clean

Cosmetics

Grey Seamless

Advertising Campaign, Editorial