CP Company
Schoolkids
Brand
ProjectSchoolkids
Date
Dec 2024
Description
The Schoolkids project for C.P. Company captures the brand's focus on functional outerwear through an observational editorial lens. Photographed by Mark Yareham, the series shifts between the crisp, directional clarity of daylight shots and the intense, low-key lighting of night sequences. The imagery emphasises material texture, highlighting glossy technical fabrics and layered silhouettes against diverse natural environments. From open fields to quiet woodland paths, the styling leans into contemporary streetwear codes, featuring the brand's signature lens-integrated headwear and structured layering.
Style
Editorial, Horizontal
Techniques
Natural light
Industries
Designer Fashion
Background
Forest
Context
Editorial
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