COWBOY
Brand Identity
Brand
ProjectBrand Identity
Date
Aug 2025
Description
The brand identity for COWBOY, crafted by PERSPECTIVA, establishes a visual language centered on minimalist typography and western-inspired motifs. The project applies a consistent design system across physical packaging, motion graphics, and environmental applications. Technical execution relies on high-contrast monochrome palettes and clean layouts, utilizing natural light and organic textures like burlap and cane to ground the brand. The identity incorporates recurring graphic elements, such as sheriff’s star badges and horse silhouettes, to build a cohesive narrative across both static and animated assets.
Style
Vertical, Commercial, Clean
Techniques
Typography
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