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COWBOY: Brand Identity

Brand
COWBOY
Date

Aug 2025

Description

COWBOY launches a new brand identity, positioning the coffee brand within the beverage sector through a visual system crafted by PERSPECTIVA. The project features a cohesive range of assets including packaging, motion graphics, and graphic design that lean into a minimalist aesthetic. Execution across the identity utilizes natural light and tactile surface textures, such as woven cane and burlap, to ground the brand’s minimalist black-and-white typography. The visual language integrates western motifs, including silhouettes of horse and rider, rendered through clean vector illustrations and dynamic motion graphics. Each element, from coffee packaging to promotional panels, maintains a consistent, contemporary approach to branding.

Style

Vertical, Commercial, Clean

Techniques

Typography

Associated creatives

PERSPECTIVA
PERSPECTIVAGraphic Design
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