Brand
ProjectBrand Identity
COWBOY Brand Identity 2025
Associated creatives
Tags
Description
This graphic animation for the COWBOY brand identity showcases a minimalist sequence of black silhouettes depicting a horse and rider in motion. Set against a clean off-white background with subtle grid lines, the visual language incorporates typography and sequential illustration. The bold branding features vertically aligned letterforms alongside the progressive horse figures. Designed by PERSPECTIVA under the Brand Identity project, the video employs clean lines and a restrained monochrome palette to create a polished aesthetic.