Drink Larry: Brand Identity

Sep 2025

The brand identity for beverage company Drink Larry, developed by the design studio PERSPECTIVA, establishes a cohesive visual language across packaging, apparel, and promotional collateral. The project leverages clean, minimalist typography paired with bold, high-contrast graphic layouts to build a distinct market presence. Across both print and digital applications, the aesthetic leans into a modern wellness tone, incorporating elements like whimsical character illustrations and structured, monochrome branding. By utilizing natural light and stark product photography, the work emphasizes material details—from the condensation on aluminum cans to the textured surfaces of secondary packaging—creating an accessible and professional identity for the beverage sector.

Commercial, Clean, Vertical