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Corona: Corona Más Hangouts

Brand
Date

Oct 2025

Description

Corona’s 'Corona Más Hangouts' campaign integrates live-action product cinematography with vibrant animation to highlight the brand's social identity. The creative direction channels a warm, summer-centric aesthetic, focusing on the ritual of the lime wedge and the effervescence of the beverage. Produced by AGGRESSIVE, the film utilizes dynamic camera work to transition between isolated product shots and energetic social scenes. The project leans into warm color palettes and fluid animation techniques to maintain a high-energy visual flow throughout the commercial.

Style

Horizontal, Commercial, Warm

Techniques

Animation

Color
Golden Yellow
Pure White
Navy
Context

Advertising Campaign

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