Coppel’s commercial project, Best Friend, explores the connection between a young girl and her border collie. Produced by GREATERGOOD, the spot unfolds through a narrative sequence that bridges domestic settings with urban environments.
The film utilizes a cinematic, live-action approach, leaning into natural light and a desaturated palette to establish a quiet, grounded atmosphere. The project leans into professional, gentle pacing to emphasize the relationship between the two central subjects.
