Coppel
Best Friend
Brand
ProjectBest Friend
Date
Jun 2026
Description
Coppel’s commercial project, Best Friend, explores the connection between a young girl and her border collie. Produced by GREATERGOOD, the spot unfolds through a narrative sequence that bridges domestic settings with urban environments. The film utilizes a cinematic, live-action approach, leaning into natural light and a desaturated palette to establish a quiet, grounded atmosphere. The project leans into professional, gentle pacing to emphasize the relationship between the two central subjects.
Style
Vertical, Cinematic, Desaturated, Warm
Techniques
Natural light
Background
Street
Context
TVC / TV Commercial
Associated creatives
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