Coolman's Universe brings its brand identity to the streets of New York City for an NFT.NYC activation. The project features a sequence that captures the festival atmosphere, blending live-action drone footage of the city skyline with playful 2D character animation and graphic overlays.
The activation highlights interactive event spaces, featuring arcade games and branded installations throughout the urban environment. Developed by HATTER, the project uses VFX and cinematic motion to integrate digital collectibles into a real-world setting.
