Stanley
The Clubhouse
Brand
ProjectThe Clubhouse
Date
Jan 2026
Description
Stanley brings its brand presence to the BST Hyde Park festival with 'The Clubhouse,' an interactive pop-up designed to showcase the brand's signature stainless steel tumblers. Executed by agency HATTER, the space functions as a communal hub within the event grounds. The activation leans into a clean, vibrant aesthetic, featuring dedicated activity areas, including ping pong tables and interactive product displays. The structure integrates brand signage within a pastel-toned environment, focusing on attendee engagement and product visibility through a live-action experience.
Style
Horizontal, Commercial, Clean
Industries
Beverages
Color
Pure White
Royal Blue
Background
Public Square
Context
Event / PR
Associated creatives
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