Conar
Fifi
Brand
ProjectFifi
Date
Jun 2026
Description
This commercial project for Conar features a narrative-driven film titled Fifi. Directed by the team at Greatergood, the work captures a sequence of vignettes centered on an eccentric character study. The production moves between a grand, classical architectural interior and an outdoor park setting. Utilizing a cinematic approach and live-action technique, the film focuses on the interaction between the protagonist and their pet, grounded by soft lighting and a muted color palette throughout the horizontal frame.
Style
Horizontal, Cinematic
Color
Crimson
Jet Black
Background
Set-dressed
Context
TVC / TV Commercial
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