Colgate presents 'Smile O'Clock,' a rhythmic animated commercial centered on a cast of vibrant characters, including children and a green-skinned alien. The narrative unfolds through a series of choreographed sequences set within domestic spaces, such as bathrooms and living rooms, to highlight daily routines.
Developed by VML France, the project leans into a 3D render/CGI aesthetic to build its neighborhood world. The production emphasizes a playful and dynamic atmosphere, supported by a vivid color palette of purple, green, and blue tones. The rhythmic energy of the film is reinforced by music and sound production from Mophonics and Rhyme O'Clock.
