Colgate: Your Smile Is Your Strength
Brand
Date
Mar 2026
Description
Colgate's campaign, 'Your Smile Is Your Strength,' presents a series of candid portraits set across diverse domestic and professional environments. The live-action commercial captures individuals in settings ranging from the home bathroom to the office workplace, grounding the brand identity in everyday routines. Developed by VML New York and VML Miami, the spot utilizes a clean, understated aesthetic. Through the use of natural light and realistic framing, the project highlights the personal nature of daily rituals within a commercial context.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Background
Bedroom
Context
TVC / TV Commercial
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