Colgate brings a playful approach to dental health with this animated commercial for the Total line. Developed by agency Red Fuse with production and post-production handled by The Green Room, the spot shifts between live-action portraiture and imaginative, child-like illustrations.
The narrative follows a young boy whose crayon drawings of space travel animate to life. By weaving motion graphics into a vibrant, pastel-toned visual language, the campaign highlights the importance of hygiene routines for families through a whimsical, artistic lens.
