Coles
Great Lengths
Brand
ProjectGreat Lengths
Date
Jun 2026
Description
Coles presents 'Great Lengths,' a documentary-style commercial video that explores food sourcing and quality assurance through a series of vignettes. The project captures the human element of agriculture, featuring orchard workers, beekeepers, and farmers across rural landscapes. Produced by GREATERGOOD, the film utilizes a live-action technique to highlight the connection between land and product. The visual narrative leans into cinematic framing, defined by warm, earthy tones and a focus on the tactile textures of fresh produce and outdoor environments.
Style
Vertical, Cinematic, Warm, Earthy
Industries
Grocery
Color
Crimson
Camel
Background
Garden
Context
TVC / TV Commercial
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