Coldplay: WE PRAY (A Film For The Future)
Brand
Date
Jan 2025
Description
Coldplay’s music video for WE PRAY (A Film For The Future) traverses a series of global urban and natural environments. Directed by We Own the City, the project utilizes cinematic framing and expressive portraiture to capture a diverse cast across both daylight settings and nighttime cityscapes. The visual narrative, supported by post-production and VFX from Metropolitana Post and CANADA London, integrates dynamic motion with clean, live-action techniques. The final edit draws its aesthetic impact from intentional color grading that transitions between bustling metropolitan light and quiet, intimate close-ups.
Style
Horizontal, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Color
Jet Black
Navy
Pure White
Background
Street
Context
Music Video
Associated creatives
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