CocaCola: "Open Happiness" Superstition
Brand
Date
Aug 2025
Description
CocaCola presents "Open Happiness" Superstition, a festive campaign featuring the brand's signature polar bears in an icy, cave-based narrative. The spot centers on the expressive interactions between two characters, emphasizing a playful and whimsical tone through character-driven animation. Developed in partnership with Wieden+Kennedy New York, the project utilizes 3D render and CGI techniques to construct a detailed winter environment. The production leans into a cinematic aesthetic, featuring ambient lighting to maintain a consistent cool blue palette throughout the sequence.
Style
Horizontal, Cinematic, Organic
Techniques
Animation, 3D render / CGI
Industries
Color
Pure White
Crimson
Medium Grey
Background
3D Rendered Scene
Context
TVC / TV Commercial
Associated creatives
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