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CocaCola: "Carmike Cinemas"

Date

Aug 2025

Description

CocaCola’s partnership with Carmike Cinemas takes center stage in this commercial production, set within the interior of a traditional movie house. The campaign captures the communal experience of cinema, featuring a live-action technique that highlights patrons engaged with an on-screen feature. With creative support from CSE Atlanta, the piece leans into a cinematic aesthetic, using ambient screen light to define the theatre atmosphere. Sound design and original music were provided by Perpetual Motion, rounding out the production’s audio-visual experience.

Style

Horizontal, Cinematic, Clean

Background

Theatre

Context

TVC / TV Commercial

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