CocaCola: Like Family
Brand
Date
May 2024
Description
Coca-Cola’s 'Like Family' campaign captures the quiet, intimate rituals of gathering. The commercial centers on a house party setting where candid interactions take place over shared meals and drinks. Directed through Ogilvy New York, the production utilizes cinematic framing and warm color grading to emphasize a cozy atmosphere. The execution leans into a naturalistic aesthetic, employing warm ambient lighting and a film-inspired look to frame the casual celebration of friends and family. The project was produced by Hogarth US, with sound and music design provided by Yessian Music.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Analogue / film, Natural light
Industries
Color
Crimson
Beige
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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