CocaCola: League of Legends
Brand
Date
Oct 2023
Description
Coca-Cola steps into the gaming space with a cinematic campaign that draws inspiration from the aesthetic of League of Legends. The visual narrative centres on an expansive, futuristic metropolis defined by its high-tech architecture and layered urban density. Featuring an immersive atmosphere, the project leverages 3D render and CGI techniques to construct a nighttime cityscape. Neon signage and reflective rainy streets characterise the environment, which highlights the integration of VFX and atmospheric lighting to build a distinct world.
Style
Horizontal, Cinematic, Neon
Techniques
3D render / CGI, VFX / visual effects
Industries
Color
Cobalt
Crimson
Jet Black
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.