CocaCola: Energy
Brand
Date
Aug 2023
Description
Coca-Cola Energy highlights a high-energy commercial campaign set against a bustling construction site. The project focuses on the product in an active industrial environment, utilizing live-action technique to capture the daily routine of workers on-site. The creative direction emphasizes natural light and warm tones, with close-up shots of the product integrated into the workplace setting. The production was helmed by ALTERED.LA, capturing the beverage’s integration into a fast-paced, professional landscape.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Color
Crimson
Jet Black
Background
Construction Site
Context
TVC / TV Commercial
Associated creatives
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