Coach: Women’s Pre Fall 2017 & Men's Fall 2017
Brand
Date
Dec 2025
Description
Coach presents its Pre-Fall 2017 women's and Fall 2017 men's collections through a cinematic fashion film that leans into a distinct nocturnal aesthetic. The campaign utilizes a low-key chiaroscuro lighting technique, framing models against vintage vehicles and glowing neon signage to cultivate a moody atmosphere. Throughout the production, the visual narrative emphasizes the layered textures of varsity-inspired apparel and signature accessories. The project features sound design and music curation by MAS-Music and Strategy, grounding the live-action sequences in an atmospheric soundscape.
Style
Horizontal, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Chocolate
Crimson
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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