Coach Women’s Pre Fall 2017 & Men's Fall 2017 2025

About

This cinematic fashion video campaign for Coach features models posing and walking near vintage cars under glowing neon motel and drive-in signs. The nocturnal setting is illuminated by warm neon lights, creating a moody, atmospheric ambiance with deep shadows and vibrant light highlights. Models wear layered apparel including patterned jackets, varsity styles, and accessories, captured with a moody color palette and film-like lighting. The project highlights the brand's pre-fall and fall collections with music and sound design by MAS-Music and Strategy.