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Coach: Unlock Your Courage - Elle Fanning

Brand
Date

Sep 2024

Description

Coach’s latest campaign, 'Unlock Your Courage,' features actor Elle Fanning in a cinematic spot that leans into the brand’s luxury fashion heritage. The commercial captures a series of candid, character-driven moments as Fanning prepares for an audition, set against the backdrop of a modern, glass-fronted office space with an expansive city skyline view. The production, supported by agencies APE_CC and Mandai Loop with production services from Love Song and Industry Art, utilizes a live-action technique. The visual narrative relies on natural light to highlight the brand’s leather goods and apparel, maintaining a clean aesthetic throughout the performance.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Color
Camel
Jet Black
Denim
Background

Office

Context

Advertising Campaign, TVC / TV Commercial

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