The Clorox 'Start Clean' commercial campaign centers on the tactile intersection of activity and domestic space. Through a series of live-action sequences, the film features a subject interacting with a minimalist interior, tracing expressive blue lines across a white wall to signify a refreshed environment.
Utilizing natural light to emphasize the crisp color contrast, the production highlights the visual clarity of the clean surface. The project was produced by 29 Black, with post-production and sound design work provided by Lord + Thomas NY.
