Clorox: Clean Feels Good - So Good - Satisfying
Brand
Date
Mar 2025
Description
Clorox explores the intersection of domestic chores and sensory satisfaction in this campaign, 'Clean Feels Good - So Good - Satisfying.' Developed by agency FCB Chicago, the project focuses on the tactile nature of household maintenance through a sequence of daily routines. The work employs a live-action technique, utilizing warm lighting and dynamic framing to document various cleaning tasks. Alongside shots of Clorox disinfecting bleach, the film highlights everyday moments, including domestic maintenance and leisure, to emphasize a sense of order.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Off-White
Sage
Background
Bathroom
Context
TVC / TV Commercial
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