Citizens Bank
Santigold
Brand
ProjectSantigold
Date
Jun 2026
Description
Citizens Bank collaborates with artist Santigold for this banking and finance brand film, produced by GREATERGOOD. The project captures an urban narrative that transitions between city streetscapes and interior retail environments, framed by clean, cinematic visuals. The production utilizes live-action technique and drone footage to track movement through diverse locations, ranging from sports venue exteriors to controlled showroom spaces. Horizontal lighting accents define the aesthetic of the interior sequences as the project documents a series of interactions.
Style
Horizontal, Cinematic, Clean
Techniques
Drone footage
Industries
Banking
Color
Jet Black
Navy
Beige
Background
Showroom
Context
Brand Film / Corporate Video
Associated creatives
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