Citizens Bank collaborates with artist Santigold for this banking and finance brand film, produced by GREATERGOOD. The project captures an urban narrative that transitions between city streetscapes and interior retail environments, framed by clean, cinematic visuals.
The production utilizes live-action technique and drone footage to track movement through diverse locations, ranging from sports venue exteriors to controlled showroom spaces. Horizontal lighting accents define the aesthetic of the interior sequences as the project documents a series of interactions.
