Citizen K International

Feb 2026

In the striking editorial feature Time Machine for Citizen K International, the intersection of high fashion and horology takes on a distinctly avant-garde edge. Under the visionary creative direction of Bambi Kappauf, the campaign transcends traditional luxury watch advertising by framing the timepiece as a fusion of organic form and cybernetic evolution. Photographer Robin Berglund utilizes precise studio strobe lighting to emphasize clinical, high-contrast aesthetics that allow the intricate textures of both the jewelry and the bespoke garments to resonate with unsettling beauty. With styling by Laurent Dombrowicz, the narrative leans into a surreal, futuristic vocabulary, utilizing metallic-toned skin, thorn-like sculptural accessories, and mirrored surfaces to distort the human form. Model Max Turland serves as the perfect conduit for this transformation, his introspective performance bridging the gap between raw, chalky skin textures and the polished sophistication of the featured watches. The project masterfully employs editorial minimalism and a sharp black-and-white color palette to strip away peripheral noise, forcing the viewer to engage with the timepiece as an object of complex, almost biological significance. By blending soft, flowing fabrics with rigid, metallic accents, the work successfully navigates the delicate balance between timeless elegance and modern, disruptive design, establishing a visual language that feels as much like an artifact from a near-future archive as it does a contemporary fashion statement.

Editorial, Vertical

Studio strobe

Jewellery, Fashion