Cicis Pizza
How We Dough It
Jul 2026
Cicis Pizza takes a bold leap into the realm of the fantastical with their latest project, How We Dough It, a high-energy commercial that reimagines the buffet experience through a whimsical, steampunk-inspired lens. By bridging the gap between practical live-action technique and intricate CGI, the creative team at 3Headed Monster crafts an imaginative narrative where a miniature, goggle-wearing aviator navigates the culinary landscape of a bustling restaurant. The production, helmed by UnderWonder Content, effectively utilizes rapid, dynamic camera work to capture the abundance of the buffet line, from the delicate stages of dough preparation to the final presentation of freshly topped pizzas. This cinematic approach leans into a playful sense of scale, with the protagonist zooming across the spread on a winged, crimson scooter to offer audiences a fresh, vibrant perspective on a familiar setting. Through the seamless integration of high-production VFX executed by Mathematic Studio, the project transforms a standard dining environment into a stage for visual storytelling. The resulting content avoids the typical tropes of the fast food industry, instead opting for a polished, highly creative visual language that emphasizes variety and energy while maintaining a lighthearted, engaging tone that resonates with modern audiences and elevates the overall brand identity.
Commercial, Cinematic
CGI, Live-action Technique, VFX / visual effects
Fast Food, Food & Beverage
