Children's Aid
All The Ways
Brand
ProjectAll The Ways
Date
Mar 2026
Description
Children's Aid presents 'All The Ways,' a public awareness campaign that explores the varied experiences of individuals and families. The project unfolds through a series of vignettes, moving between domestic settings, educational environments, and industrial backdrops. Produced by Underhill and William McVay, the campaign employs a documentary-style approach to capture scenes of resilience and community support. The work features cinematic lighting and desaturated tones, with post-production and VFX services provided by Hannah Baines.
Style
Documentary, Horizontal, Cinematic, Desaturated
Industries
Public Awareness
Context
Brand Film / Corporate Video
Associated creatives
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