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Brand
Children's Aid
ProjectAll The Ways

Children's Aid All The Ways 2026

Associated creatives

Underhill
UnderhillProduction
William McVay
William McVayProduction
Hannah Baines
Hannah BainesPost Production / VFX

Tags

childrens aid videochildrens aidvideo campaignall the waysdramatic video portrait

Description

This poignant video campaign for Children's Aid titled All The Ways highlights various individuals and families navigating personal challenges and moments of connection. The sequence includes intimate vignettes of diverse subjects in domestic interiors, school corridors, and industrial spaces, captured with cinematic lighting and expressive colour grading. Production was handled by Underhill and William McVay, with post-production and VFX by Hannah Baines. The narrative weaves together themes of support, resilience, and community care across multiple distinct character studies.