Chicken Licken: Soul Bites - Petrol
Brand
Date
Oct 2025
Description
Chicken Licken’s 'Soul Bites - Petrol' campaign takes a departure from traditional fast food advertising, grounding its latest commercial in a cinematic and high-tension narrative. The spot centers on a group of passengers in an isolated, dark rural setting, leaning into a deliberate sense of suspense as the vehicle pulls into a deserted service station. Produced by Romance Films with creative work by agency Joe Public, the piece prioritizes a moody, low-key visual language. The execution utilizes dramatic chiaroscuro framing and careful lighting to heighten the atmospheric mystery of the night shoot.
Style
Horizontal, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Camel
Background
Street
Context
TVC / TV Commercial
Associated creatives
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