Chicken Licken: Soul Bites - Lotto
Brand
Date
Oct 2025
Description
Chicken Licken’s commercial campaign, 'Soul Bites - Lotto', explores the comedic implications of sudden fortune through a series of surreal vignettes. The narrative follows a protagonist as he experiences domestic absurdities, including luxury vehicle placements and unexpected backyard water sports, all triggered by a lottery win. Developed by agency Joe Public and produced by Romance Films, the spot utilizes live-action technique and cinematic framing to establish its whimsical tone. Rich color grading and warm interior lighting help anchor the comedic narrative within the setting, maintaining a consistent aesthetic throughout the production's rapid cuts.
Style
Humorous, Horizontal, Cinematic, Warm
Industries
Color
Chocolate
Medium Grey
Navy
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.