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Chicken Licken: Soul Bites - Loanshark

Date

Oct 2025

Description

Chicken Licken’s 'Soul Bites - Loanshark' campaign leans into a high-stakes, comedic narrative. The fast food brand’s commercial follows a series of suspenseful interactions between characters across varied locations, including a pawn shop and industrial garage spaces. The project features live-action technique with cinematic lighting and a raw visual style. Production was handled by Romance Films, with agency and creative direction provided by Joe Public.

Style

Horizontal, Cinematic, Raw

Industries
Color
Camel
Jet Black
Background

Office

Context

TVC / TV Commercial

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