Chicken Licken: Boneless Bites of Soul
Brand
Date
Apr 2025
Description
Chicken Licken’s 'Boneless Bites of Soul' campaign is a cinematic commercial that leans into a tense, suspense-driven narrative. Set across a series of dark nocturnal environments, the film follows characters navigating isolated spaces, including a rain-slicked parking lot and domestic settings. Produced with agency Joe Public, the spot employs live-action technique and low-key lighting to define its atmospheric aesthetic. The visual execution focuses on high-contrast compositions, using deep blues and blacks punctuated by the sharp glow of street lamps and vehicle headlights to build a distinct mood.
Style
Horizontal, Action, Cinematic, Moody
Industries
Color
Jet Black
Navy
Background
Street
Context
TVC / TV Commercial
Associated creatives
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