This documentary-style campaign for Chevy, titled Scars, explores the personal history embedded in the vehicles of real truck owners. The project captures authentic stories shared by drivers about the dents and scratches earned through years of use.
The film leans into observational cinematography, utilising natural lighting to frame rural settings and rustic environments. Through a series of interviews, the production highlights the functional bond between owners and their trucks, favouring a grounded, live-action technique to convey the rugged practicality of the vehicles.
The project was developed by agency Commonwealth Bank, with music and sound design provided by Mophonics.
