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Chevrolet: Silverado Cinema Trailer

Date

Sep 2020

Description

Chevrolet presents this cinema integration trailer for the Silverado, focusing on the vehicle's towing capacity and technical performance. The spot features live-action technique work, centering on a drive sequence through mountain terrain that emphasizes the pickup's physical build and presence. Developed by agency Commonwealth // McCann Brazil, the production was handled by Supply&Demand and Make. The project utilizes cinematic composition to highlight the vehicle's design, with post-production and VFX provided by Company 3 New York and Method Studios New York. Eleven Sound managed the music and sound design, while Spot Welders completed the edit.

Style

Horizontal, Cinematic

Color
Crimson
Background

Theatre

Context

TVC / TV Commercial

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