Chevrolet: Real People. Stay Home.
Brand
Date
Sep 2020
Description
Chevrolet's 'Real People. Stay Home.' campaign presents a series of vignettes featuring the brand’s automotive lineup, including pickup trucks and passenger vehicles. The project balances controlled studio environments with expansive outdoor mountain landscapes to ground the product in diverse settings. Produced by Commonwealth // McCann Brazil, the commercial video utilizes a clean composition and natural lighting to emphasize the vehicle design. The live-action approach captures a variety of domestic and scenic environments.
Style
Horizontal, Commercial, Clean
Industries
Background
Office
Context
TVC / TV Commercial
Associated creatives
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