Chevrolet: Real People. Stay Home.
Brand
Date
Sep 2020
Description
Chevrolet presents 'Real People. Stay Home.', a mass-market automotive campaign developed by agency and production house Commonwealth // McCann Brazil. The project utilizes live-action techniques to bridge varied interior and exterior environments, moving from industrial warehouse spaces and sleek corporate settings to expansive mountainous backdrops. Featuring a central figure navigating these diverse landscapes, the commercial focuses on clean composition and dynamic spatial movement. The narrative structure aligns with professional commercial storytelling, integrating vehicle presentation within these shifting environments through the use of both natural and studio lighting.
Style
Horizontal, Commercial
Industries
Color
Jet Black
Beige
Navy
Background
Office
Context
TVC / TV Commercial
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