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Chevrolet: Night Signals

Date

Apr 2025

Description

Chevrolet’s Night Signals campaign serves as a documentary-style examination of road safety and infrastructure challenges. Filmed along the Duarte Highway in the Dominican Republic, the project utilizes drone footage to contrast the transit route's high-traffic daytime operations with its hazardous, unlit conditions after sunset. The project was spearheaded by Ogilvy Latina, with production and post-production handled by Panamericana. The atmospheric, moody narrative is further defined by the sound design work provided by Adelobo.

Style

Documentary, Horizontal, Moody

Techniques

Drone footage

Background

Mountain

Context

Advertising Campaign, Brand Film / Corporate Video

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