Chevrolet: Night Signals
Brand
Date
Apr 2025
Description
Chevrolet’s Night Signals campaign serves as a documentary-style examination of road safety and infrastructure challenges. Filmed along the Duarte Highway in the Dominican Republic, the project utilizes drone footage to contrast the transit route's high-traffic daytime operations with its hazardous, unlit conditions after sunset. The project was spearheaded by Ogilvy Latina, with production and post-production handled by Panamericana. The atmospheric, moody narrative is further defined by the sound design work provided by Adelobo.
Style
Documentary, Horizontal, Moody
Techniques
Drone footage
Industries
Background
Mountain
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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