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Chevrolet

Night Signals
Date

Apr 2025

Description

Chevrolet presents Night Signals, a documentary-style project highlighting infrastructure challenges along the Duarte Highway in the Dominican Republic. The piece juxtaposes the bustling activity of a mountain transit route during the day with the stark hazards of the same passage once darkness falls, emphasizing the risks posed by unlit rural roads. The project features drone footage that captures the atmospheric transition from light to shadow, leaning into a moody aesthetic through live-action technique. Created by agency Ogilvy Latina, the production process involved collaborative efforts from Panamericana on both filming and post-production, with sound design by Adelobo.

Style

Documentary, Horizontal, Moody

Techniques

Drone footage

Industries

Luxury Automotive

Background

Mountain

Context

Advertising Campaign, Brand Film / Corporate Video

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