Chevrolet: Go Beyond

Brand

Date

Feb 2023

Description

Chevrolet presents 'Go Beyond', a campaign centered on the resilience and capability of their pickup truck line in challenging, low-temperature environments. The film captures the vehicle navigating expansive, snow-dusted mountain ranges and dense pine forests, leaning into a cinematic aesthetic defined by cool blue color grading and dramatic lighting. Developed in partnership with Commonwealth // McCann Brazil and McCann Canada, the production utilizes drone footage to transition between wide-angle exterior tracking shots and grounded, intimate sequences. The narrative follows the transition from outdoor exploration to the practical utility of loading equipment in a residential garage setting, supported by sound design from OSO Audio, production by Steam Films, and post-production by Studio Feather.

Style

Horizontal, Cinematic, Desaturated, Warm

Techniques

Drone footage

Industries

Luxury Automotive

Color

Navy

Slate

Background

Mountain

Context