Chevrolet: Go Beyond

Brand

Date

Sep 2023

Description

Chevrolet presents 'Go Beyond', a cinematic campaign that documents a solitary off-road expedition through remote alpine terrain. The film captures an adventurous journey, featuring a protagonist navigating rugged mountain passes and dense forest trails in a pickup truck equipped with a rooftop tent. The production leans into a desaturated aesthetic and moody natural lighting to emphasize the scale of the landscape. Through aerial drone footage and immersive live-action cinematography, the project focuses on the vehicle's capability in untamed environments. Developed by Commonwealth // McCann Brazil, the project features production from Steam Films with post-production and VFX handled by Studio Feather. The soundscape and original score were produced by Grayson Music.

Style

Horizontal, Cinematic, Desaturated, Warm

Techniques

Drone footage

Industries

Luxury Automotive

Color

Charcoal

Navy

Scarlet

Background

Mountain