Chevrolet: Chevrolet Silverado
Brand
Date
Jun 2023
Description
This commercial campaign for the Chevrolet Silverado highlights the automotive brand's core identity through a series of graphic animations. Focusing on the company's signature blue and gold emblem, the motion graphics underscore a minimalist approach to product branding. The project features sound design and music by Forever Audio, who also served as the agency for this production. The work leans into a clean, horizontal video format that prioritizes the truck line's established visual markers.
Style
Horizontal, Commercial
Techniques
Animation, Motion Graphics
Industries
Color
Gold
Pure White
Background
Solid Colour
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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