Chevrolet: Chevrolet Presents: It's Time To Try Something New
Brand
Date
Sep 2019
Description
Chevrolet spotlights the 2019 Silverado in this automotive campaign, which documents real-world interactions between truck owners and the latest model. Filmed in residential and suburban settings, the narrative centers on candid conversations and the tactile experience of inspecting the vehicle. The commercial, produced by Parade with agency creative Cossette, utilizes live-action technique to capture unscripted-style engagement. The production leans into natural light and horizontal framing to emphasize the truck’s presence within everyday environments.
Style
Horizontal, Commercial
Techniques
Natural light
Industries
Color
Scarlet
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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